Diary of a Topshop Creative

So this blog has been instigated as a way of visually documenting my transition from a Topshop Sales Advisor to a Topshop Creative. I've been a Sales Advisor at Topshop for two years now, and as I have the summer off for uni, I decided to delve into a bit more responsibility. After looking for a bit of reassurance through blogs, etc. I found that most of them covered Visual Merchandising, but few dealt with the role of a Creative. At this point in time I have only done four shifts as a Creative, so i'm a newbie at this however hopefully i'll be learning a lot as I progress through the role and will post all of my discoveries through this little blog. First things first however, the role of a Creative is often neglected as being understood as a visual merchandiser. In fact they are utterly different responsibilities. Whilst VMs deal with placement of product throughout the store, it is a Creative's job to inspire the customer through mannequins, displays, paintings, posters, vinyls, etc.