Thursday, 12 June 2014




My very first shift as a creative was insightful! Our store has actually just received a re-mod, so we had lots of Creatives from all over the UK in to make it look incredible! The first few hours was spent stripping both floors and replacing them with brand spanking new mannequins, bodists, etc! I guess that seems like a ridiculous amount of time, but a lot of these mannequins are in tricky locations, and also we obviously have to take good care of them! The rest of the day entailed placement of mannequins. This was my first little learning curve. As a Creative you have to consider location in terms of customer sight but also be mindful of lighting, symmetry and overall look.
My first solo task was swimwear. Some might say 'thats easy' but it was actually quite challenging. Our swimwear trend is small so selection is restricted, also baring in mind that you CANNOT use product from another trend! After an hour or so stripping, tying, tugging and teasing I was quite pleased with my first attempt. I tried to maintain a varying display of bikini shapes and colours whilst tying them all together with co-ordinating gold jewellery.




I had some help from another Creative for my first trend mannequin styling. He completed three looks whilst I did two (as pictured). 

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